Policy version 1.0

Cookie policy

Nothing optional runs until you say yes, and saying no is just as easy. The same choice applies on tirth.com, blog.tirth.com and shop.tirth.com.

Change your choice

Open Cookie settings at the bottom of any page. Switching a kind off deletes its cookies straight away. If you are signed in, your choice follows your account to your other devices.

Essential

Always on

Needed for the site to work: signing in, security checks, holding your booking while you pay, and remembering this choice.

tirth_consent
Tirth
Remembers the choice you make here
Kept for: 12 months
Cookie
Sign-in
Tirth and Google Firebase
Keeps you signed in on this device
Kept for: Until you sign out
Cookie
_GRECAPTCHA
Google reCAPTCHA
Stops bots at sign-in, only on the sign-in step
Kept for: 6 months
Cookie
tirth_booking
Tirth
Holds your puja or yatra booking until you pay
Kept for: Until you close the tab
Stored for this tab
Razorpay
Razorpay
Runs the secure payment window
Kept for: During payment
Cookie
tirth_saved_entities
Tirth
Places and pujas you saved before signing in, moved to your account when you sign in
Kept for: Until you sign in
Stored on this device
tirth:charts, tirth:charts:claimed
Tirth
Kundli charts you chose to keep on this device
Kept for: Until you remove them
Stored on this device
tirth_chat_session_id, personal-visible:*, kundli:prefill, tirth:numerology:last, tirth_welcome_next
Tirth
Keeps your place in a Kanha AI chat, a puja list, a calculator or the welcome steps during this visit
Kept for: Until you close the tab
Stored for this tab
Algolia
Algolia
Search results, cached on this device
Kept for: During your visit
Stored on this device
Sentry
Sentry
Error reports, with personal details removed
Kept for: No cookie
Cookie

Preferences

Off until you say yes

Remembers what you set on this device, like your Panchang city and temples you viewed recently, so you do not set them again.

tirth.panchang.*
Tirth
Your Panchang city and recently viewed places
Kept for: 12 months
Stored on this device
tirth_kanha_ui
Tirth
Remembers if the Kanha AI panel is open
Kept for: 12 months
Stored on this device
tirth:chartStyle, kundli:readingMode
Tirth
Your Kundli chart style and reading mode
Kept for: 12 months
Stored on this device

Measurement

Off until you say yes

Google Analytics and Microsoft Clarity show us which pages help pilgrims and where people get stuck. Clarity sees clicks and scrolling, with everything you type hidden.

_ga, _ga_*
Google Analytics
Counts visits and pages viewed
Kept for: 13 months
Cookie
_clck
Microsoft Clarity
Recognises a returning browser
Kept for: 12 months
Cookie
_clsk
Microsoft Clarity
Joins page views into one visit
Kept for: 1 day
Cookie

Marketing

Off until you say yes

Lets Meta and Google show you Tirth yatras and pujas on Facebook, Instagram and YouTube, and tells us which ad led to a booking.

_fbp
Meta
Links your visit to Tirth ads on Facebook and Instagram
Kept for: 90 days
Cookie
_fbc
Meta
Remembers which Meta ad you clicked
Kept for: 90 days
Cookie
_gcl_au
Google Ads
Links your visit to Tirth ads on Google and YouTube
Kept for: 90 days
Cookie
IDE and others
Google (doubleclick.net)
Ad measurement on Google sites
Kept for: Up to 13 months
Cookie

The record of your choice

  • Each answer is saved on our server with the time, the policy version and the words you were shown. We never store your IP address with it.
  • The tirth_consent cookie holds only your choice and a random id. It holds no personal details, so it stays after you sign out.
  • We ask again after 12 months, or when we add a new kind of tracking. Never to wear you down.
  • If your browser sends Global Privacy Control, Marketing starts off and the cookie panel says why.

More about your data

Messages from Tirth on WhatsApp, SMS and email are set separately, in your account. Our privacy policy explains what else we keep and your rights. Questions: write to hi@tirth.com.